Reality Personality Yandy Smith is one of the most sought after entertainment powerhouses in the industry today. Equipped with over a decade of industry experience, the media mogul, entrepreneur and television personality is not only well-respected and beloved amongst peers, but serves as an inspiration and living proof of attainable success for many.
Working alongside the likes of LL Cool J, 50 Cent, Missy Elliott, Busta Rhymes, and Mona Scott-Young at multimedia conglomerate Violator Management, Smith spearheaded several management projects in music, TV and film. In 2008, Smith received global industry recognition as one of Billboard Magazine’s Top 30 Executives under 30.
Currently Smith is the star of VH1’s number one rated show, Love & Hip Hop New York. Prior to joining the cast in the shows second season; Smith was a part of the creative team that brought the show to the masses and worked as a producer throughout the shows first season on air.
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The entertainment manager has now become an influential personality, with a digital reach of 5M+ fans via social media platforms. Smith continues to work in music management and has added several titles to her resume which includes;
Entrepreneur – Smith is part owner and also serves as CMO of Everything Girls Love (EGL), a lifestyle brand providing a community for women to locate informative content on a variety of topics. Smith is part owner and also serves as CMO of Everything Girls Love (EGL), a lifestyle brand providing a community for women to locate informative content on a variety of topics. Smith is also owner of Yelle Beauty, a beauty brand that services women all around the world with hair, skin, and cosmetic products.
Philanthropist– She was influential in getting young voters to sign up for and support the Obama Care campaign. She is also founder of the EGL P.U.D. (Partner Uplifting our Daughters) mentoring program which targets girls entering middle school and is designed to promote the development of literacy and emotional wellness.
Motivational Speaker– through her lifestyle brand Everything Girls Love (EGL), Smith has become a champion for woman’s empowerment and a sought after speaker to encourage and uplift women especially as it relates to balancing career and family successfully.
Movie/Television Producer – Smith’s initial entrance into the movie industry was with independent feature film, Life, Love, Soul starring Chad Coleman, Jamie Hector and renowned actress Terri J. Vaughn. Smith was instrumental in securing the 2013 film’s limited theatrical and worldwide home video releases through RBC Film Group/E-One Entertainment. Since then, Yandy has been tapped as Producer for several visual projects which include another partnership with Noel Calloway Films for the 2014 release of “Two Days in Harlem.” In 2014 Yandy took her talents to Broadway as she co-produced the Off-Broadway musical debut “For Vixens Who’ve Considered Homicide When the Video Was Too Much” starring Melyssa Ford. Most recently Smith served as Executive Producer of VH1’s 1st live wedding special Love and hip Hop Live: The Wedding. In 2016, Smith plans to work on bringing a few reality and scripted programs to the small screen under the development deal she recently secured with VH1.
In additional to her many professional endeavors, Smith is a wife and doting mother of two.